HOW DOES FREE PEOPLE GET THE COOLEST MODELS?

20140730-162133-58893040.jpg Reading through a list of models that have recently appeared in Free People’s monthly catalogs is like reading through the Top 50 and Icons lists on Models.com. There’s Joan Smalls (currently ranked number one on Models.com), Candice Swanepoel, Dree Hemingway, Anja Rubik, Karlie Kloss, Behati Prinsloo, Freja Beha Erichsen, Erin Wasson and so many more big names that are recognizable on and off the catwalk. These are girls whose other jobs are with Karl Lagerfeld and Vogue – so how did they end up as the face for a mass market brand?   Continue reading

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