Amoruso’s debut seems to be a win for both parties involved. Her first go-round is an excerpt from the new foreword for the paperback version of her book, which hits stores Sept. 29. It was posted Wednesday on the Marie Claire site and it will appear in the September issue of Marie Claire. After addressing the layoffs her company faced, Amrouso wrote, “The older I get, the less confident I become. There’s simply more to lose. It’s really weird to be in your 20s and have a company that’s valued at hundreds of millions of dollars, implying to the outside world that I’m “worth” a lot of money. But nearly everything I’ve earned is locked up in this beautiful, inspiring, evolving business I gave birth to nearly 10 years ago.
On the surface, the 31-year-old, who gave up her ceo role at Nasty Gal earlier this year, doesn’t seem to sugarcoat the pitfalls of the past five years or what may lie ahead. “So what have I learned? What’s in the future? Consider me half- baked. Just peeling back another layer of the onion every day.” she said. “As I wrote in my book: You shouldn’t idolize anyone. And I’m telling you again, don’t idolize me. I don’t know sh*!. Neither do your parents. But if I can pull this off, so can you. Take that and run with it.”
Amoruso joins the ranks of such fellow Marie Claire contributors as Christy Turlington Burns, Jessica Coen, Joyce Corrigan, Kimberly Cutter and Amanda de Cadenet. Fuelnwider said, “Sophia is a smart, savvy entrepreneur and an all-around badass. Her experience building one of the most successful fashion Web sites in recent history will give our readers insight into their own careers, and how to realize their dreams.”