The Secret Life of Cara Delevingne ♦ ELLE Culture

“If I don’t cry pretty much every day I will hold it in, and it will manifest in me.”








Meet the 23 Year Old CEO Selling Clothes That Speak Internet


Alexis Swerdloff
Photograph by Danielle Levitt

If you haven’t heard of Shop Jeen, that’s because you’re not a 19-year-old with pastel-pink hair and an iPhone plastered in emoji stickers. Crop tops are probably not your favorite separate, and four-inch platform sneakers are not your go-to footwear. The Generation Z–whispering web shop, founded three years ago by a New Yorker named Erin Yogasundram, now 23, from her George Washington University dorm room, should come with a seizure warning — and maybe even a trigger warning. Type in, and a Japanese music video for a band called Ladybaby might automatically start blasting, while the home page quivers with GIFs of LED-lit high-tops and tank tops that say ASK YOUR BOYFRIEND HOW MY ASS TASTE. Continue reading